# Insulation Owners Edge > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for insulation companies. Every service is offered as a free 14-day trial to insulation companies; start by texting or calling (385) 538-3279. ## Benchmark data - [Insulation companies on Google benchmark report](https://insulationownersedge.com/benchmarks/): 10,103 listings, 51 states. Median reviews 5; 30.2% have no website; 61.1% have under 10 reviews; median reviews with a website 10 vs 1 without. ## Guides - [Hiring a marketing agency or freelancer for an insulation company versus doing it yourself: red flags, fair prices, and why trial first](https://insulationownersedge.com/guides/hiring-a-marketing-agency-insulation/): When an insulation owner should do marketing in-house, when to hire, what agencies and freelancers fairly charge, the red flags, and why trial first. - [Seasonality for insulation contractors: why the phone dies in March, and a month-by-month plan to keep crews busy](https://insulationownersedge.com/guides/insulation-slow-season-marketing-plan/): Insulation demand spikes before winter and summer and drops between. A month-by-month plan built on pre-booking, rebate deadlines and builder accounts. - [Pricing and quoting for insulation contractors: good-better-best, the rebate line, deposits and how pricing shapes your marketing](https://insulationownersedge.com/guides/insulation-pricing-and-quoting/): How to present an insulation quote so it closes: three options, the rebate line, deposits and financing, and how price ranges change your marketing. - [Missed calls and speed to lead for insulation contractors: text-back, answering, and what a lost estimate costs](https://insulationownersedge.com/guides/missed-calls-speed-to-lead-insulation/): Why a third of quote requests die in voicemail during the rush, the 60-second text-back, the five-minute callback rule, and what a missed call costs. - [The insulation company website: seven things it must do, from tap-to-call to the rebate page](https://insulationownersedge.com/guides/insulation-website-essentials/): The seven things an insulation website must do: load fast, tap-to-call, a page per service, a rebate page, price ranges, proof, and a short form. - [How an insulation company shows up in ChatGPT, Perplexity and Google AI answers](https://insulationownersedge.com/guides/ai-search-chatgpt-insulation/): Homeowners ask AI assistants what attic insulation costs and who to call. How those answers are built, the twenty questions to answer, a monthly test. - [Facebook and Instagram ads for insulation contractors: the creative that stops the scroll, rebate offers, budgets and retargeting](https://insulationownersedge.com/guides/facebook-instagram-ads-insulation/): The insulation creative that works on Meta, how to build a seasonal rebate offer, what a cold lead costs, and why retargeting unbooked quotes pays. - [Google Ads for insulation contractors: the campaign split, realistic cost per lead, and the terms that waste money](https://insulationownersedge.com/guides/google-ads-for-insulation/): How to split attic and spray foam campaigns, what an insulation lead really costs on Google, the negative keyword list, and what working ads look like. - [Google Business Profile for insulation contractors: categories, services, photos, posts and Q&A that bring calls](https://insulationownersedge.com/guides/google-business-profile-insulation/): A working checklist for an insulation company's Google profile: categories, every service with prices, attic photos that convince, posts and Q&A. - [How to get more Google reviews for an insulation company: the door script, the timing, and a healthy pace](https://insulationownersedge.com/guides/get-more-google-reviews-insulation/): The exact words a crew lead says at the door, when the office sends the link, how to get the job type into the review, and what review velocity is realistic. ## Blog - [Most insulation profiles show no hours going into the busiest week of the year. Four minutes fixes yours](https://insulationownersedge.com/blog/most-insulation-profiles-show-no-hours-before-the-first-freeze/): A large share of insulation contractors list no hours on Google and few show Saturdays. Before the first freeze, that is a quiet way to lose the call. - [The attic rebate deadline is nine weeks out. Here is what to send every open quote this week](https://insulationownersedge.com/blog/attic-rebate-deadline-december-31-what-to-send-now/): Most utility insulation rebates reset December 31. Homeowners sitting on an October quote book when they hear the money goes away. The texts and timing. ## Services (each a free 14-day trial) - [Google Ads management for insulation companies](https://insulationownersedge.com/services/google-ads-management/) - [Facebook and Instagram ads for insulation companies](https://insulationownersedge.com/services/facebook-and-instagram-ads/) - [AI search optimization for insulation companies](https://insulationownersedge.com/services/ai-search-optimization/) - [Local SEO and Google profile for insulation companies](https://insulationownersedge.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for insulation companies](https://insulationownersedge.com/services/website-design/) - [Social media management for insulation companies](https://insulationownersedge.com/services/social-media-management/) - [Review generation and reputation for insulation companies](https://insulationownersedge.com/services/review-generation/) - [Missed-call text-back for insulation companies](https://insulationownersedge.com/services/missed-call-text-back/) - [Email and SMS campaigns for insulation companies](https://insulationownersedge.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for insulation companies](https://insulationownersedge.com/services/bookkeeping/) - [Appointment setting for insulation companies](https://insulationownersedge.com/services/appointment-setting/) - [Analytics and reporting for insulation companies](https://insulationownersedge.com/services/analytics-and-reporting/) ## By state - [Insulation companies marketing by state](https://insulationownersedge.com/insulation-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://insulationownersedge.com/calculator/) - [Free 14-day trial](https://insulationownersedge.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://insulationownersedge.com/faq/) - [About and method](https://insulationownersedge.com/about/)