<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Insulation Owners Edge</title><link>https://insulationownersedge.com/</link><description>Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for insulation companies.</description><item><title>Most insulation profiles show no hours going into the busiest week of the year. Four minutes fixes yours</title><link>https://insulationownersedge.com/blog/most-insulation-profiles-show-no-hours-before-the-first-freeze/</link><guid>https://insulationownersedge.com/blog/most-insulation-profiles-show-no-hours-before-the-first-freeze/</guid><pubDate>Sun, 01 Nov 2026 00:00:00 GMT</pubDate><description>A large share of insulation contractors list no hours on Google and few show Saturdays. Before the first freeze, that is a quiet way to lose the call.</description></item><item><title>The attic rebate deadline is nine weeks out. Here is what to send every open quote this week</title><link>https://insulationownersedge.com/blog/attic-rebate-deadline-december-31-what-to-send-now/</link><guid>https://insulationownersedge.com/blog/attic-rebate-deadline-december-31-what-to-send-now/</guid><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><description>Most utility insulation rebates reset December 31. Homeowners sitting on an October quote book when they hear the money goes away. The texts and timing.</description></item><item><title>Hiring a marketing agency or freelancer for an insulation company versus doing it yourself: red flags, fair prices, and why trial first</title><link>https://insulationownersedge.com/guides/hiring-a-marketing-agency-insulation/</link><guid>https://insulationownersedge.com/guides/hiring-a-marketing-agency-insulation/</guid><pubDate>Tue, 13 Oct 2026 00:00:00 GMT</pubDate><description>When an insulation owner should do marketing in-house, when to hire, what agencies and freelancers fairly charge, the red flags, and why trial first.</description></item><item><title>Seasonality for insulation contractors: why the phone dies in March, and a month-by-month plan to keep crews busy</title><link>https://insulationownersedge.com/guides/insulation-slow-season-marketing-plan/</link><guid>https://insulationownersedge.com/guides/insulation-slow-season-marketing-plan/</guid><pubDate>Tue, 29 Sep 2026 00:00:00 GMT</pubDate><description>Insulation demand spikes before winter and summer and drops between. A month-by-month plan built on pre-booking, rebate deadlines and builder accounts.</description></item><item><title>Pricing and quoting for insulation contractors: good-better-best, the rebate line, deposits and how pricing shapes your marketing</title><link>https://insulationownersedge.com/guides/insulation-pricing-and-quoting/</link><guid>https://insulationownersedge.com/guides/insulation-pricing-and-quoting/</guid><pubDate>Thu, 17 Sep 2026 00:00:00 GMT</pubDate><description>How to present an insulation quote so it closes: three options, the rebate line, deposits and financing, and how price ranges change your marketing.</description></item><item><title>Missed calls and speed to lead for insulation contractors: text-back, answering, and what a lost estimate costs</title><link>https://insulationownersedge.com/guides/missed-calls-speed-to-lead-insulation/</link><guid>https://insulationownersedge.com/guides/missed-calls-speed-to-lead-insulation/</guid><pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate><description>Why a third of quote requests die in voicemail during the rush, the 60-second text-back, the five-minute callback rule, and what a missed call costs.</description></item><item><title>The insulation company website: seven things it must do, from tap-to-call to the rebate page</title><link>https://insulationownersedge.com/guides/insulation-website-essentials/</link><guid>https://insulationownersedge.com/guides/insulation-website-essentials/</guid><pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate><description>The seven things an insulation website must do: load fast, tap-to-call, a page per service, a rebate page, price ranges, proof, and a short form.</description></item><item><title>How an insulation company shows up in ChatGPT, Perplexity and Google AI answers</title><link>https://insulationownersedge.com/guides/ai-search-chatgpt-insulation/</link><guid>https://insulationownersedge.com/guides/ai-search-chatgpt-insulation/</guid><pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate><description>Homeowners ask AI assistants what attic insulation costs and who to call. How those answers are built, the twenty questions to answer, a monthly test.</description></item><item><title>Facebook and Instagram ads for insulation contractors: the creative that stops the scroll, rebate offers, budgets and retargeting</title><link>https://insulationownersedge.com/guides/facebook-instagram-ads-insulation/</link><guid>https://insulationownersedge.com/guides/facebook-instagram-ads-insulation/</guid><pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate><description>The insulation creative that works on Meta, how to build a seasonal rebate offer, what a cold lead costs, and why retargeting unbooked quotes pays.</description></item><item><title>Google Ads for insulation contractors: the campaign split, realistic cost per lead, and the terms that waste money</title><link>https://insulationownersedge.com/guides/google-ads-for-insulation/</link><guid>https://insulationownersedge.com/guides/google-ads-for-insulation/</guid><pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate><description>How to split attic and spray foam campaigns, what an insulation lead really costs on Google, the negative keyword list, and what working ads look like.</description></item><item><title>Google Business Profile for insulation contractors: categories, services, photos, posts and Q&amp;A that bring calls</title><link>https://insulationownersedge.com/guides/google-business-profile-insulation/</link><guid>https://insulationownersedge.com/guides/google-business-profile-insulation/</guid><pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate><description>A working checklist for an insulation company's Google profile: categories, every service with prices, attic photos that convince, posts and Q&amp;A.</description></item><item><title>How to get more Google reviews for an insulation company: the door script, the timing, and a healthy pace</title><link>https://insulationownersedge.com/guides/get-more-google-reviews-insulation/</link><guid>https://insulationownersedge.com/guides/get-more-google-reviews-insulation/</guid><pubDate>Thu, 02 Jul 2026 00:00:00 GMT</pubDate><description>The exact words a crew lead says at the door, when the office sends the link, how to get the job type into the review, and what review velocity is realistic.</description></item></channel></rss>