Where your competition is in Missouri
The largest concentrations of insulation companies in our Missouri data are in St. Louis, Kansas City, Springfield, Nixa, Joplin, St Peters, Sedalia and Independence. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in St. Louis.
The map pack in Missouri
In Missouri, 64.5% of insulation companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Kansas City searches are not in that group. They are near 38 reviews and they ask every customer.
The website gap in Missouri
A website is the clearest marker of a insulation company that is going to compete for the map pack, and 34.9% of insulation companies in Missouri do not have one linked. Across the country the median review count with a site is 10, without one 1. If your shop is in the 34.9%, start there.
How Missouri compares
Of the 49 states in our data, Missouri ranks 18th for the number of insulation companies, 17th for median review count, and 18th for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Missouri | 152 | 5 | 34.9% |
| Illinois | 210 | 4 | 34.8% |
| Indiana | 161 | 5 | 35.4% |
| Iowa | 133 | 2 | 42.1% |
| Kansas | 78 | 5 | 33.3% |
| Michigan | 246 | 6 | 30.5% |
| Minnesota | 232 | 4 | 43.1% |
| Nebraska | 65 | 7 | 20% |
| North Dakota | 43 | 2 | 25.6% |
What to do first in Missouri
- Put up a real website if you are in the 34.9% without one. Service pages, city pages for St. Louis, Kansas City, Springfield, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 5-review shop past the Missouri 75th percentile (18) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Missouri customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.