Where your competition is in Wisconsin
The largest concentrations of insulation companies in our Wisconsin data are in Milwaukee, Appleton, Waukesha, Green Bay, Eau Claire, La Crosse, Madison and Oshkosh. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Milwaukee.
The map pack in Wisconsin
In Wisconsin, 67.3% of insulation companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Appleton searches are not in that group. They are near 42 reviews and they ask every customer.
The website gap in Wisconsin
A website is the clearest marker of a insulation company that is going to compete for the map pack, and 27.4% of insulation companies in Wisconsin do not have one linked. Across the country the median review count with a site is 10, without one 1. If your shop is in the 27.4%, start there.
How Wisconsin compares
Of the 49 states in our data, Wisconsin ranks 11th for the number of insulation companies, 30th for median review count, and 37th for the share with no website, so a website alone will not set you apart here. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Wisconsin | 208 | 4 | 27.4% |
| Illinois | 210 | 4 | 34.8% |
| Indiana | 161 | 5 | 35.4% |
| Iowa | 133 | 2 | 42.1% |
| Kansas | 78 | 5 | 33.3% |
| Michigan | 246 | 6 | 30.5% |
| Minnesota | 232 | 4 | 43.1% |
| Missouri | 152 | 5 | 34.9% |
| Nebraska | 65 | 7 | 20% |
What to do first in Wisconsin
- Put up a real website if you are in the 27.4% without one. Service pages, city pages for Milwaukee, Appleton, Waukesha, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 4-review shop past the Wisconsin 75th percentile (15) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Wisconsin customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 4 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.