Where your competition is in New Jersey
The largest concentrations of insulation companies in our New Jersey data are in Lakewood, Newark, Egg Harbor Township, Elizabeth, Hammonton, Wallington, Somerville and Teaneck. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Lakewood.
The map pack in New Jersey
Google shows three businesses in the map pack for a search like "insulation company near me" in Lakewood. In New Jersey the shops that hold those spots usually sit near the 90th percentile, 96 reviews, not the median. 9.8% of New Jersey insulation companies have passed 100 reviews; the other 90.2% are competing for whatever is left below the fold.
The website gap in New Jersey
A website is the clearest marker of a insulation company that is going to compete for the map pack, and 30.1% of insulation companies in New Jersey do not have one linked. Across the country the median review count with a site is 10, without one 1. If your shop is in the 30.1%, start there.
How New Jersey compares
Of the 49 states in our data, New Jersey ranks 24th for the number of insulation companies, 19th for median review count, and 30th for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| New Jersey | 133 | 5 | 30.1% |
| Connecticut | 99 | 8 | 28.3% |
| Maine | 72 | 4.5 | 33.3% |
| Massachusetts | 206 | 12 | 19.9% |
| New Hampshire | 59 | 5 | 37.3% |
| New York | 296 | 4 | 24.3% |
| Pennsylvania | 205 | 4 | 30.2% |
| Rhode Island | 50 | 0.5 | 50% |
| Vermont | 21 | 2 | 38.1% |
What to do first in New Jersey
- Put up a real website if you are in the 30.1% without one. Service pages, city pages for Lakewood, Newark, Egg Harbor Township, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 5-review shop past the New Jersey 75th percentile (20) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where New Jersey customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.