Where your competition is in North Dakota
The largest concentrations of insulation companies in our North Dakota data are in Bismarck, Fargo, West Fargo, Minot, Williston, Grand Forks, Dickinson and Grafton. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Bismarck.
The map pack in North Dakota
Google shows three businesses in the map pack for a search like "insulation company near me" in Bismarck. In North Dakota the shops that hold those spots usually sit near the 90th percentile, 21 reviews, not the median. 0% of North Dakota insulation companies have passed 100 reviews; the other 100.0% are competing for whatever is left below the fold.
The website gap in North Dakota
A website is the clearest marker of a insulation company that is going to compete for the map pack, and 25.6% of insulation companies in North Dakota do not have one linked. Across the country the median review count with a site is 10, without one 1. If your shop is in the 25.6%, start there.
How North Dakota compares
Of the 49 states in our data, North Dakota ranks 43rd for the number of insulation companies, 44th for median review count, and 43rd for the share with no website, so a website alone will not set you apart here. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| North Dakota | 43 | 2 | 25.6% |
| Illinois | 210 | 4 | 34.8% |
| Indiana | 161 | 5 | 35.4% |
| Iowa | 133 | 2 | 42.1% |
| Kansas | 78 | 5 | 33.3% |
| Michigan | 246 | 6 | 30.5% |
| Minnesota | 232 | 4 | 43.1% |
| Missouri | 152 | 5 | 34.9% |
| Nebraska | 65 | 7 | 20% |
What to do first in North Dakota
- Put up a real website if you are in the 25.6% without one. Service pages, city pages for Bismarck, Fargo, West Fargo, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 2-review shop past the North Dakota 75th percentile (10) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where North Dakota customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 2 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.