Email and SMS campaigns for a insulation company
Every insulation company has a list it is not using: last year's quotes that did not close, customers who did the attic but not the crawl space, builders who asked about batts once. That list is the cheapest source of jobs in the shoulder months, and almost nobody mails it.
Two campaigns do most of the work. A seasonal note in late August and late March: "the attic rebate is still available through December and we have crews open the week of the 14th." And a quote revival sequence to anyone quoted in the last 18 months who did not book, with what changed: rebate amount, financing, a slot opening.
Working looks like the list cleaned and loaded, two campaigns written in your voice, and the first replies inside the two weeks. The seasonality guide shows where this fits in the year.